TikTok currently has over 170 million users and millions of advertisers in the U.S. — and is suing the United States government for trying to ban the app. Whether or not TikTok gets banned, this case will likely have a far-reaching impact on creators and brands.
Watch on-demand as we dive into the pressing question, what happens if TikTok is banned in the U.S.? Jasmine Enberg, a VP and Principal Analyst at EMARKETER, will guide a conversation with special guests, Franklin Graves, a media law attorney and founder of the Creator Economy Law newsletter on LinkedIn, and Kate Winick, social media director at Klaviyo. They’ll unpack what the future holds for the platform, including:
- Next steps in the legal battle and timeline of upcoming court decisions
- How the incoming administration might impact the current trajectory
- Implications of a TikTok ban on the creator economy and creators’ businesses
- How creators, brands, and businesses leveraging TikTok in their marketing strategies can prepare for a potential ban
If you or your brand is on social media, this is a must-see event. Watch the recording to learn how you can prepare for a potential TikTok ban and stay adaptable as the legal battle evolves in the coming months.
