With 89% of businesses using video as a marketing tool in 2025, there’s more competition than ever to make your content stand out. So if you’re looking for ways to improve your results, we have 5 best practices for video marketing that you can use to drive success. Let’s dive in.
2025 best practices for video marketing
1. Make the first few seconds count
Attention spans of younger generations are shrinking. That’s part of the reason that short-form video has become so popular on social media. But with that, short attention spans mean you only have a small window to grab someone’s attention as they’re scrolling.
The first few seconds of your video can determine whether or not it gets traction or completely flops. You need to prioritize hooking your audience right from the start, no matter what types of video you make. It doesn’t matter if the rest of your video is edited to perfection and full of useful information if no one makes it past the first few seconds.
We’ve got a whole article on how to stop the scroll, but our first video marketing best practice you need to prioritize in 2025 is the intro to your video, especially the first 3-5 seconds. Don’t leave planning your intro to the last second. Set your video up for success by spending time on how you can make it interesting, attention grabbing, and visually appealing, no matter how long it is.
While the video below talks about hooks in 2024, they’re great options to help spark your own ideas or test out in 2025.
2. Have a comprehensive video marketing strategy
This best practice goes back to building a strong video marketing strategy, which you definitely need to have in 2025. If you’re just creating videos without that, you’re not likely to see the results you want. Without a video strategy, you’re like a sailor out to sea without a map.
If you don’t have one, you’re in luck – we’ve got a whole guide on how to build a video strategy in today’s world where budget, resources, and time are often in short supply.
Having a comprehensive video marketing strategy includes set goals or objectives you’re aiming to hit with your video, a defined audience, and ways to measure your videos effectively, among other things. Your strategy should set you up for success with video by outlining all of the different elements that are important to take into consideration when you’re deciding what kinds of content to create.
3. Create an efficient process
When it comes to creating video, the problem that many marketers face is limited time, budget, and/or resources. Video can absolutely be time-consuming to create. But there are solutions to help you streamline your production process to work more efficiently, whether it’s using AI video tools or hiring a freelance video editor.
Doing an audit of your or your team’s video production process is a good way to see where things could be improved. Map out your workflow, then time out how long each part of it takes. If script-writing is eating up valuable time, try using a script template or a tool like ChatGPT to create an initial draft instead of starting from scratch. Or if filming on-location and hiring talent is eating up a ton of budget, look into supplementing more of your content with stock footage instead.
We’ve created an Ultimate Video Marketing Toolkit to help creatives just like you save time and work more efficiently. Filled with free tools, templates, and resources, you can download it today to start leveling up your production process.
4. Stay on top of the latest trends
Video is constantly changing. Between TikTok being banned (then un-banned?) and Instagram changing the length limit of Reels to 3 minutes, there’s already been a ton happening with video in 2025. And if you’re marketing with video, staying on top of these types of changes is essential, whether it’s the latest news or social media trends.
Following creators who talk about the latest video updates or subscribing to newsletters is a great way to easily keep yourself up to date. For platform-specific trends, nothing replaces regularly hopping on and checking out what people are posting. Social media trends change quickly, with new audio trends and formats popping up practically every day.
For broader trends in video you can expect to see this year and ideas for how to incorporate them into your own content, download your free copy of The Storyblocks 2025 Video Trends Guide.
5. Never stop testing
Our final video marketing best practice is to always have A/B tests running. With how fast trends move, what works for your videos to drive engagement now can change on a dime. And when that happens, you don’t want to be left scrambling to find out what works.
When you consistently have tests running, you’re always building on your database of learnings, which help you understand what works best for your videos. As a result, your metrics will continue to improve and grow along with it.
There’s tons of different kinds of A/B tests you can run on your videos, from thumbnail design to video length and more. If you’re new to testing with video, check out our A/B testing for video marketing guide.
Level up your video marketing with Storyblocks
Following these 5 best practices for video marketing should set you and your videos up for success in 2025. Whether you’re a marketer creating videos for an organization or a new content creator trying to get your channel off the ground, every single one of these tips will help you unlock better results.
Along with these best practices, a Storyblocks subscription can also help you take your videos to the next level. For one affordable subscription, you can unlock unlimited downloads of over 4 million royalty free 4K and HD footage clips, music tracks, images, sound effects, templates for video editing software like Premiere Pro and DaVinci Resolve, plus much more. Sign up today to start downloading and expand your creative possibilities!
