Creating interesting and engaging videos is an essential part of any marketing strategy today. But video marketing is a skill that takes time to learn and master, which can be intimidating for some creators. Fortunately there are plenty of video marketing courses to help you get started and let you learn at your own pace.
To save you some time, we’ve rounded up some of the best video marketing courses for businesses available online today. The lessons these courses contain will help get teams up to speed quickly and easily so they can start creating their own video marketing strategies.
Best of all, you don’t have to choose only one course. You’re free to take them all in their entirety (especially since 3 out of 4 are free to access), but you can also pick-and-choose the most relevant bits from each one.
Top 4 online video marketing courses for businesses in 2024
Course #1 – Greater Than Views
One of Storyblocks’ own video marketing courses, Greater Than Views showcases how three different businesses are effectively creating video to drive results. But it’s not simply another how-to course. This series provides detailed examples of how each organization uses video, which you can draw upon for inspiration as you craft your own strategy. Greater Than Views provides valuable key insights and learnings that each of the three organizations picked up on their video marketing journeys.
The course is free to watch, and its 45 minute runtime is broken into seven bite-sized episodes for targeted lessons.
Course #2 – Video Marketing with HubSpot
Occasional Storyblocks collaborator Hubspot offers a video marketing course that covers the essentials of video marketing. In Video Marketing with HubSpot, you’ll learn how to create more impactful videos, best practices for distribution, and how to measure your data effectively. It also includes quizzes to test your knowledge and ensure that you’re understanding the concepts of the course.
This free course is primarily targeted at small businesses, owners, and marketers with 4 lessons in 26 episodes that run just over 3 hours in length.
Course #3 – Video for Business
Online education marketplace Udemy offers a number of video marketing courses, but Video for Business is our top recommendation. While this is the only course that must be purchased to access, the amount of content included is well worth the price tag. The thorough end-to-end lesson plan teaches budding video marketers how their content can help meet business objectives. It covers every aspect of video marketing you would ever need to know, including tools, production, hosting, measurement, and more.
The course has an average 4.5-star rating with more than 5,000 reviews. It’s 7.5 hours long in total, and must be purchased to access.
Course #4 – The Beginner’s Guide to Creating Video
Our last course pick is The Beginner’s Guide to Creating Video, a breezy and engaging video marketing course from Storyblocks. It teaches the fundamental steps needed to create high-quality video, fast, even on a tight production budget. Its nine episodes walk you through the process of creating video step-by-step. It covers everything from the conceptual stage to distribution, with several successful content creator guest hosts. Pair it with our Ultimate Video Marketing Toolkit and you’ll have everything you need to start creating video like a pro.
The free course spans nine episodes and runs less than an hour.
Take advantage of free resources to learn video marketing first
Mastering video marketing can be tough, but there are ample resources out there to help you sharpen your skills. These courses offer something for every video marketer, no matter where you are in your career. If you’re just starting out, we highly recommend you perfect the basics covered in The Beginner’s Guide to Creating Video or HubSpot’s video marketing course before diving into more complicated courses. It’s also smart to try your hand at the free classes before shelling out for a paid video marketing course.
Once you set out on your organization’s video marketing journey, Storyblocks for Business is ready to help. We provide the best legal coverage in the industry, unlimited downloads of over 2 million stock assets, beginner-friendly tools, and much more.
